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Fashion Lifestyle

Hoodedwept: the label behind the mask

Over the last few months we have seen various industries come together in aiding the fight against Covid-19. One in particular comes from Perth, Western Australia — Hoodedwept, a local fashion label stitching up the virus.

Neil Sheriff is the brains, and creative braun, behind this avant-garde label; the subject of an upcoming documentary produced by local filmmakers — Under the Hood — Sheriff has come through many obstacles, and the current crisis is one of them. Having styled celebrities in London, such as Alan Rickman, Adele, Cilla Black, and Tom Felton — Sheriff has pioneered Hoodedwept in to the empire we see today.

Behind the scenes of the Telstra Perth Fashion Festival (2019), featuring Scherri-Lee Biggs from Channel Nine.

Like many creative industries, Hoodedwept had large plans for the new year. In light of the Crisis, they have pulled together a fashion forward idea to help their communities.

Sheriff and the label are constructing surgical masks, free of charge, for all medical facilities in their community. Furthermore, they are practicing government safeguards in social distancing for all fittings to alleviate the mental health implications of isolation and cabin fever; whilst also providing 25% off all current stock when you use the code: FUCKCOVID19.

To help support this label, and for more information (including current stockists for Hoodedwept) check out http://www.hoodedwept.com or on instagram @hoodedwept.

Featured image by John Koh Photography at the 2019 Telstra Perth Fashion Festival.

by JOSHUA HALL HAINES
Editor-in-Chief, Independent Press Co.

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